Bajaj Rider Challenge – With Tamarind!

Bajaj Rider Challenge was a unique endeavor by Bajaj Commercial Vehicles to promote their RE 445 Diesel Max autos in Kerala. Planned and performed by Tamarind Event Management Solutions Pvt. Ltd. The event was a ground-level activation aimed at showcasing the strength and stability of the RE 445 Diesel Max autos.

Tamarind cooperated with the local vendors to construct an obstacle track with raised platforms, uneven road surfaces of mud and water and multiple humps as hurdles. Auto drivers were invited to test drive the vehicle. This gave the target group a hands-on experience in driving the vehicle in extreme conditions to feel the stability and power of the Bajaj RE 445.


The production for the event involved massive sourcing of stunt props. Erecting the structures required calculated precision and its designing took time. Tamarind’s efficient production unit sourced the material and executed the event. Once the set-up was in place, the event went on well.

There was a good response from the target group to the Bajaj event. 101 auto drivers tested the vehicle and the brand mandate was fulfilled. The camp took place at Calicut on April 25th.

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