Bajaj RE 445 Heath + Mileage Campaign With Tamarind!

Bajaj’s RE 445 rolled out in the first week of March, 2013. Bajaj Commercial Vehicles conducted a multi-city campaign for the promotion of the same in the Kerala market. The campaign was executed by Tamarind Event Management. It was a multi-city, BTL activity which aimed at promoting the RE 445 as a high mileage commercial auto with numerous health benefits.

The campaign, ‘Bajaj Health + Mileage Campaign’, focused on the RE 445 delivering high mileage capacity while having a design to give relief to the major health ailments autos caused to the autodrivers. The campaign intended to create a deep connection with the autodrivers in the state, while communicating their brand values.

RE 445

The Bajaj Health + Mileage Campaign consisted of a pre-combing activity wherein four bikers travelled to each event location and briefed the target group, the autodrivers, about the event. This was followed by on-site promotion of autos by Bajaj mascots. There was a free health check-up organized for the autodrivers with doctors and medical representatives holding a camp. This activity was a part of the social responsibility activities of Bajaj Commercial Vehicles. There were also test-drives and mileage competitions organized in each city with around 80-120 test drives on the RE 445 taking place each day. Games and other fun events were also organized for the autodrivers who chose to visit the site for RE 445 promotion.

There was a post-combing activity which consisted of taking genuine feedback about the RE 445 and the campaign. The successful campaign covered four cities – Kochi, Kollam, Pathanamthitta and Kottarakara.


Tamarind Event Management Solutions Pvt. Ltd is one among the best event management companies in Kerala.

Tamarind Event Management Solutions Pvt. Ltd. designs and promotes events in Kerala by means of various event activations. Concerts, birthday events, theme parties, corporate meets, dealer meets, inaugurations, brand launches, mall activations, retail events, road shows and other innovative event concepts are undertaken by the brand activations segment at the company. Tamarind Event Management Solutions Pvt. Ltd. undertakes complete offline promotion of events.

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